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A self confessed bookworm. I needed a place to debrief after reading, so here it is!

Monday, July 23, 2012

Steve Jobs: The Exclusive Biography - Walter Isaacson

Based on more than forty interviews with Jobs conducted over two years--as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.


The main thing that stuck with me from reading this book, was how different my perception was of Steve Jobs from reality. I had little knowledge of who Steve Jobs really was and his role as a businessman, so was really surprised to hear about his abrupt personality and sometimes bizarre personal hygiene. 

I admire him for allowing a biography so honest and forthcoming about all his achievements and short-comings - both in his view and of others. This biography was really well-rounded thanks to so many interviews with people he came in contact throughout his life, both good and bad, and you got the feeling that nothing was held back, but surprisingly little was given from Steve's wife, especially with regard to their marriage, so it would be really interesting to hear how she coped being married to him for 20-something years. 

Another thing I found really interesting was the role he played in both Apple and Pixar. After reading the book I realise he was a really great business executive, rather than an engineer, and he was able to make great imaginative leaps while valuing the end-to-end process of a product, and this is what sets Apple apart from its competitors. You really do need to admire his ability to evolve and advance technology, and in the book he often says that "people don't know what they want until I show them".


I found the second part of the book more engaging as I was more familiar with the products and company. Steve seemed to be portrayed more harshly in the first half of the book.


I would recommend this book for anyone who is a fan of technology or Steve Jobs, but it is not an easy biography to read if you are not a tech-head, and I found myself skim reading some paragraphs due to this. I'm glad I read it its but probably not one I would ever read again. 

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